Jordan Avery
Founder & Principal Broker
NMLS# XXXXXXBuilt ELG to give borrowers the straight talk and choice the big banks never offered.
About us
Home loans, made human.
We're an independent local brokerage that works for borrowers — not a single bank. Our team shops a network of trusted lenders to find the right loan for first-time buyers, growing families, veterans, and the self-employed, then guides you through every step in plain English.
★★★★★ ★★★★★ 4.9/5 · 480+ reviews
Equal Housing Lender
15+ Years helping
families home
families home
Our story
Why we built something different
Equity Lending Group was founded on a simple belief: getting a mortgage shouldn't feel like the hardest part of buying a home. After years inside the big-bank system, our founders saw too many good people stuck with one-size-fits-all loans and too little straight talk — so they built something different: an independent brokerage that puts borrowers first. Today, our team shops a network of trusted lenders to find the right loan for each client, whether that's a first-time buyer, a growing family, a veteran, or a business owner with a less-than-textbook income.
We measure success not by loan volume but by the families we help into homes and the referrals they send our way. We're proud to be local, approachable, and genuinely invested in your goals. When you work with us, you're not a file number — you're a neighbor we want to see thrive.
What we stand for
The values behind every loan we close
These aren't slogans on a wall — they're the standards we hold ourselves to on every file, for every client.
Independent and On Your Side
We work for you, not a single bank. That independence means more options and recommendations built around your best interest.
Local Market Expertise
We know the lenders, programs, and quirks of your market, which helps your offer stand out and your loan close on time.
Transparent Pricing
No surprise fees and no fine-print games. You'll see a clear breakdown of your rate and closing costs up front.
Programs for Every Buyer
Conventional, FHA, VA, USDA, jumbo, and specialized self-employed options. We match the program to your situation.
Guidance Beyond Closing
We’re here for refinances, rate questions, and your next move. Many of our clients come back — and send their friends.
Real Reviews, Real Relationships
Our business is built on referrals from clients who felt heard, informed, and taken care of from start to finish.
By the numbers
A track record you can trust
$2B+ In Home Loans Funded
50+ Lending Partners
10,000+ Families Served
4.9/5 Average Client Rating
21 Avg. Days to Close
15+ Years of Experience
Meet the team
Real people, ready to help
A dedicated expert stays with you from first question to closing table — so you always know your name is on someone's desk.
Sofia Marquez
Senior Loan Officer
NMLS# XXXXXXSpecializes in first-time buyers and FHA/VA programs, and makes the whole thing feel easy.
Daniel Cho
Mortgage Advisor
NMLS# XXXXXXHelps self-employed and investor clients structure financing around real-world cash flow.
Riley Thompson
Client Success Lead
NMLS# XXXXXXKeeps every file moving and every client updated, from application to keys in hand.
Have a question for a specific advisor? Reach out and we'll connect you with the right person on our team.
Client reviews
The proof is in the referrals
Our business grows by word of mouth — from clients who felt heard, informed, and taken care of from the first call to the closing table.
★★★★★ ★★★★★ First-Time Buyer
As first-time buyers, we had a hundred questions and zero clue where to start. Our loan officer answered every single one without making us feel dumb. We closed two days early and still can’t believe this house is ours.
★★★★★ ★★★★★ Refinance
I refinanced and dropped my rate enough to knock real money off my monthly payment. The whole thing was handled online in a couple of weeks. Wish I’d called them sooner.
★★★★★ ★★★★★ Self-Employed
Being self-employed, I’d been turned down before because my income looked complicated on paper. Equity Lending Group took the time to understand my business and found a program that worked. Total game changer.
Let's find the loan that fits your life
Get a fast, no-obligation pre-approval and see what you qualify for. It only takes a couple of minutes — with zero impact to your credit score.